Outbound marketing tactics

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Note: Want a lead generation tool that’s built for B2B? Sign up and try Leadfeeder free for 14 days to view company names, details, and behavioral data for every company that visits your website. Inbound vs. Outbound Lead Generation The difference between inbound and outbound lead generation is pretty simple, but it can make a big difference in your approach.


Simply put, inbound lead generation includes all of the italy cell phone number list marketing activities you do to attract potential leads and customers to you. Much of the marketing strategy and tactics that get airtime these days fall into this bucket, including: Content marketing Email marketing SEO Social media marketing campaigns Leads that come from those campaigns are reaching out to you to enter the sales process—inbound.


They’re subscribing to your email list or filling out a capture form., on the other hand, happen when marketers and salespeople go out and find new leads to reach out to. Most advertising (ecept for retargeted ads) falls under outbound lead generation. So does cold calling and emailing. So does some account based marketing.