Tips for keeping your

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In this way, low-quality websites were detected by Florida, which was smart enough to notice bad practices, such as keyword stuffing . However, at the time, there were no optimization systems and platforms like today, which warn about such excesses.

Since then, around eight significant updates have been made, changing the way data is processed and issued in search, and also requiring digital marketing professionals to improve their strategies.

The last major update was made in June 2019. However, it was more targeted at websites in the healthcare sector.

website and inbound marketing content at the top of the rankings
Even with the technology used colombia phone number list to help optimize websites and inbound marketing content, keeping content up to date depends on monitoring new developments and understanding how the algorithm “thinks”.

Therefore, the challenge is not only to optimize the new content, but mainly to not let all the work developed before the update become obsolete and get lost among the millions of results considered irrelevant or insufficient by the algorithm.

Below, we will list some ways to maintain SEO optimization for inbound marketing content that has already been published:

review everything that has been published and include new information in the content that is still relevant and valid for the agenda;
add more paragraphs and optimize the keyword;
redirect old URLs;
check the functioning of external links present in the texts and remove any that are lost;
include new media (images, infographics, videos…) in old publications;
republish updated content on social media to generate more engagement and conversion of existing material.
Remembering that a website's SEO criteria also need to be reassessed and revised from time to time, according to algorithm changes, so that the page does not experience a significant loss of positioning in organic search.

If you still have questions about how to keep up with Google's algorithm updates and keep your inbound and SEO strategy up to date, we can help. Contact the Gerente Web team right now.