How to create step emails

[tmonower111]

Here, we will look at how to create step emails in detail .

The process for creating a step email is as follows:

Decide your target audience (newsletter readers)
Set goals
Create a customer journey map
Create a scenario
Create the email content
Setting up step email delivery
Conduct effectiveness verification after email is opened
I would like to explain each one in detail.

Decide your target audience (newsletter readers)
First, decide who your target readers will be for your step emails.



It is impossible to design an effective scenario unless brazil telegram data you decide what problems your target users have and what needs the potential customers you are targeting have .



Therefore, it is important to always determine your target before creating a scenario.



It is also necessary to consider what kind of people your target is, so it may be helpful to create a "persona" - a detailed profile of a typical customer .

Decide on your email goals
It is then important to clarify the purpose of "why are you sending step emails?"



The stated goals are, for example,

Increased sales
Increase customer satisfaction
Strengthening customer relationships
Acquire new customers
Becoming a fan
Customer Development
Sales flow automation
Request information
Upselling and cross-selling suggestions
Participating in events and seminars
etc. Decide on the goal you want to achieve after sending your last email.



There are easy-to-understand conversions, such as increased sales or requests for information, as well as more abstract objectives, such as strengthening relationships with customers, turning them into fans, and nurturing customers.



When it comes to the goal you want to achieve, there may be cases where you have a combination of goals , such as " I want to improve customer satisfaction and also aim for upselling/cross-selling."



If you can concretely imagine the actions you expect users to take, you will also be able to understand the meaning of each piece of content.