Brand recall: why is it essential for you to sell more?

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Let's take a look at today's society. People are in a hurry and overwhelmed. Everything demands your energy all the time. As if that weren't enough, there is also an excess of information.

In today’s competitive world, consumers are bombarded with a myriad of marketing messages every day. This means that people have a lot to think about and a lot to do.

So, in this context, brand recall has become an invaluable asset for any business. But what exactly is brand recall, and why does it play such a crucial role in consumers’ purchasing decisions?

That's what we'll answer in the following topics!

Brand recall concept
Brand recall refers to the ability of ivory coast phone number list consumers to recognize or recall a brand when faced with a specific product category or need.

Got too technical? Don’t worry, we’ve simplified it. If we ask you to recommend a soft drink, you’ll probably say Coca-Cola. If we ask you to recommend a smartphone, you’ll probably say Apple. That’s brand recall — the company that comes to mind when you think of a product.

Sometimes, we think of just one brand. Sometimes, a short list comes to mind. The first step is to get your company on this list, and then build a positioning that will take you to the top.

Therefore, brand recall is the measure of how well a company is engraved in the minds of consumers. When a potential customer thinks of a product or service, the brands that come to mind first are those with high brand recall.

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In the following topics, you will understand why this phenomenon is crucial for companies, as it directly influences the purchasing decision.

Importance of brand recall in purchasing decisions
There are several factors that make brand recall essential for companies. Here, we will discuss the main ones, according to some neuromarketing principles.

Brand recall saves time and energy
As we have already said, practically everyone today is overwhelmed. We don't have time to do what we need to do and, most importantly, our routine sucks up a lot of our energy.

So, when a consumer needs to buy a product they are unfamiliar with, they need to spend time. Comparing options, calculating the cost/benefit ratio, trying to read reviews from other consumers… Do you see how time-consuming this is?

As if that weren't enough, thinking also consumes physical energy, really. Our brain burns energy, phosphate and other substances to produce thoughts. For someone who already has to think about so many things, is it worth thinking so much about a purchase?

Given this need to save time and energy, brand awareness emerges as a shortcut to purchase. The fact that it is a strong brand automatically attests, at least in our minds, to the quality of a product.

With so much rushing around and information, the fact is that most people are not looking for the best choice. So, for them, a good enough choice is enough. A strong brand signals to the brain that it can buy without fear. That's enough.

When consumers remember a brand, the decision-making process becomes easier and faster. After all, instead of spending time researching and comparing alternatives, they tend to opt for brands they already know. This not only speeds up the purchasing process, but also increases the likelihood of loyalty.