One of the biggest pain points in B2B

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AI can help nurture customer relationships marketing is customer relationship management, pre-and post-sale. Marketing teams struggle to effectively respond to customer emails. Even though increasing customer relations by a mere 5 percent can lead to a 25 percent - 95 percent increase in revenue. However, emerging AI software solutions are making it possible for companies to engage in two-way conversations — without the involvement of a real person.


This kind of technology analyzes customer responses to determine honduras cell phone number list intent and develop responses that keep conversations active. And companies like Epson are already reaping the rewards of this approach. They’ve seen a customer response rate increase of 240 percent, with a qualified lead increase of 75 percent. Chatbots are another, more widely used application of AI among B2B companies.


When incorporated across customer-facing channels, they can be automated to share FAQs and push relevant sales-minded content as needed. Final thoughts: How AI and machine learning are changing B2B marketing in 2020 If the past two years have revolved around hype and eploration around emerging AI and machine learning technologies, the year ahead will be one of implementation.