Briefing Get your advertising expectations met!

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My name is Briefing , but my friends call me Brief . I am a written document, although now I am also digital. I usually become the first step in a project and if you write me well, I will be your travel guide.”
Our colleague gave a great presentation at the Advertising Actions Conference held at our Advertising Agency in Malaga . However, there are still some issues that raise doubts among our users on this topic.

Briefing for advertising strategy

That is why our expert marketing team has remembered and saved all the answers in the La Factoría Creativa Blog .

What is a Briefing?
For an advertising campaign to be iceland phone number list successful, it must be accompanied by a briefing . A summary of the planning, progress and measurement of a project, activity, product or service.

A good briefing is key because… It saves time, money and guarantees a result that meets your expectations.Share on X
Imagine that you need a name, the great pillar of branding for your brand . Starting the process properly will allow you to get a name that becomes a driving force for it. This means a triumph for you, as a client, and for us as a team at La Factoría Creativa .

Give us information, The Creative Factory builds successes!
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Ultimately, the briefing that you present as a client to our advertising agency is a tool that allows us to understand and identify different nuances of your company, and of yourself. It gives our marketing experts the rules to create a proposal that is in line with the objectives detailed in it, while also being consistent with the values ​​of your brand .

Briefing , a document that will answer those questions that are on your mind.

What do I want to do?
Why do I want to do it?
How am I going to do it?
Why do I do it?
How much will it cost me?
What return will I get?
What are the components of a Briefing?
Despite the numerous controversies about what data should or should not appear in a brief , a standard format has not yet been designed. However, everyone agrees on including some points, which cannot be missing!

The marketers at La Factoría Creativa teach you the line of communication that will keep us united. That is, what content a briefing should include to make it as good as possible.

I want to know about your company, your brand and about you
In this section, describe your company and brand. Our marketing experts receive information related to your values, positioning, history, sector or your differentiation, which will help to ensure the success of the result.

Please tell us about your background, if any. That is, if you have already activated a campaign, how it went or what mistakes were made.

Learning from this suggests establishing a new direction aimed at strengthening the communication strategy.

And you, what do you want to achieve?
Briefly describe what the project is about, what reasons led you to undertake it and what you hope to obtain from it.