What is CRO and why is it important for your business?

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CRO or Conversion Rate Optimization is defined as the set of techniques that seek to improve the performance of a website related to its conversion rate . The aim is to analyze what needs to be done so that users, both recurring and potential, reach our online store and buy the product.

From La Factoría Creativa , we can point out that there are various types of conversions, but learn more about this concept…

How to calculate conversion rate?
Whether you like it or not, to know a little more about this conversion ratio, we have to do some calculations and be very patient! So let's avoid putting the cart before the horse and try to follow these metric steps for a complete analysis.

From our Marketing agency we help senegal phone number list you to understand the formula and how to optimize your online Marketing results.

First, focus on the number of people who complete the desired action ( conversion ). This figure must be divided by the total number of website visitors . Once we have made this calculation, we only need to multiply it by 100. Super easy, right?

Formula to apply CRO in your business
Oh! And don't forget that to get a better conversion result, you'll need to have a good CTA or call to action in place.

Factors that influence web conversions

If you are interested in optimizing your website conversions , take note! Because you should know some of the elements that have the greatest impact on improving conversion rates .

Please note that the conversion rate may vary depending on several factors:

Internal factors: these are elements inherent to your website, i.e. those related to the business model, page design, programming used, strategy to attract traffic, user experience on your website or e-commerce, etc.
External factors; these do not depend on your website , although marketing strategies can always be implemented to minimize these aspects, such as the level of competition, the market situation and the type of product or service you offer.
Don't forget that when you work to optimize the conversion rate you have to manage many indicators and elements that can have an impact on the results. But... Keep calm! At La Factoria Creativa we can help you...

How to improve your brand’s CRO?
Now that we know the factors that influence conversions, the moment you've been waiting for has arrived: let's improve your CRO! Are you ready? Take note that the “Conversion Games” are starting:

Definition of KPIs and objectives. Key pillar in any project we develop to know and determine the metrics necessary to achieve the objectives.
Work tools. Choosing the right tools is a fundamental pillar for any project, since working with well-implemented tools is vital to ensure that any information you provide us is applicable to us.
Data analysis . We need to know how our project is going so we can see what is being accomplished and what is not.
Interpreting results and formulating hypotheses. This step is important for any CRO strategy . Knowing what is happening on the website and formulating the hypothesis along with its different improvement scenarios will be the difference that makes the optimization of the website.
A/B Testing . What project is done without them? A/B testing is our greatest ally in determining which strategy is working best.
Analysis . Once the previous step is completed, it is time to extract and analyze the results to make decisions.
Implementation . Finally, it will be necessary to apply everything analyzed to the website and add the necessary changes that we have been able to extract from this entire CRO process .
Benefits of implementing a CRO strategy in your business
Traffic optimization . A well-designed methodology will help website visitors find what they are looking for, offering them a good user experience. This action is essential to retain users and guide them through your conversion funnel.
Maximize the profitability of each visit . Through CRO, you will be able to improve each visit and draw up different lines of action to achieve the set objectives. And remember, each visit is a new opportunity to fulfill your goals.
Increase profit . Working on CRO involves increasing the conversion rate to increase the profit and profitability of your business at the lowest possible cost.
No additional investment in advertising is required . You will be able to increase your goals with the same volume of traffic.
Get to know your buyer persona better . Working on CRO means knowing your target audience inside and out. All this information is vital to knowing how to reach your users and improve your website to make the most of your online visits.
From La Factoría Creativa , with this article, we hope that both advertising agencies and marketing professionals understand the importance of CRO for a business. Understanding user behavior is the fundamental piece if we want to meet our objectives and thus increase conversions.