Emotions create a bond between you and your reader. They are more likely to link to your content – and thus improve your ranking.
If you want to have more reach and more customers through content, then check out the following:
17 Content Marketing Techniques That Work in 2022 [with Examples]
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Read on to be precise:
9. Do you have something to say? Then prove it.
How does Google actually work?
There are many theories.
But the fact is:
Every day, Google improves Google Search through rigorous testing.
In 2022 alone, Google launched 4,725 updates. In 2021, the number was 4,367.
Sometimes there are big updates that turn the rankings of many sites upside down.
Sometimes there are smaller updates that improve the overall “search experience” for users.
Over 10,000 real people sit in front of their laptops and analyze the Google results on page 1 every day.
They pay particular attention to these 4 things:
How useful is the content?
Is the content relevant?
Is the content reader-friendly?
What is the quality of the content?
And these people are not joking. They evaluate hundreds of thousands of results according to Google's guidelines.