Real and practical examples of structured data
Within all the structured data seen previously, I am going to give an example of which are the most used and what they consist of:
Product
For the search “ ikea wrought iron headboards ” we can see that the Ikea URL contains structured data .
As you can see, both the first and third results have the product mexico phone number list and stock data, if you are wondering why the second result does not have them, it is simple, they have put an incorrect structured data
Structured Data - Example of incorrect data
It is not unusual for large companies to make big mistakes, for example Apple also has the structured data for the URL of its iPhone 7 wrong, although later in the results it looks more than correct, it even indicates the price variable.
Incorrect structured data - Apple
Job posting
However, the upcoming structured data is much more fun, as it completely changes Google's results with a SERP (search engine result) and a search engine of its own, independent from the one we are used to, so that we do not stray from it.