The topic of content marketing is so broad that you would have to write entire books to answer all the questions about it. We have tried to ask the most important questions to give you a good overview of the topic. Jan Tißler , editor of UPLOAD Magazine, a magazine that focuses on content marketing, content management, content strategy and related topics, answered our questions in an exclusive interview.
Capterra: How should companies build their content marketing strategy if they haven't done anything in that direction yet?
Jan Tißler: Since the term "content strategy" is used and understood in different ways, here is my definition: A content strategy sets the framework within which content is created. It contains all the essential basics such as the objective turkey telegram data s or regulations on the brand voice or visual language.
So instead of creating content “by feel”, she gives all activities a clear foundation. Of course, that doesn’t mean that there are no more experiments. They are still important. But it clearly regulates where the journey should go and which paths should be taken to reach the goal.
Accordingly, it is important to have your own goals clearly defined. These, in turn, should of course interact with the overarching goals of the company. Ideally, there is one outstanding goal that the organization currently wants to focus on. Perhaps the brand is not yet well known enough. Perhaps the sales per customer are not high enough. Perhaps growth is imminent and you want to find the best candidates for new positions. These are all different goals that require different activities and content.