Newsletter tools help marketing teams plan, execute and monitor their email campaigns. The tools automate processes such as creating and sending emails, building mailing lists and analyzing campaign performance.
In addition, companies can target their audience based on various parameters, such as demographic criteria, behavior, interests or interactions. The tools enable personalization according to the target group and targeted segmentation for each email campaign.
Can I use newsletter tools for free? The short answer is yes. In this article, you'll find the top five best-rated free newsletter tools in alphabetical order. For this list, we considered tools with email campaign, list, and subscriber management features that offer a free version (completely free-to-use software), and have received an overall rating of at least 4.5 out of 5 stars on Capterra. You can find more information about our selection methodology at the end of the article.
1st Brevo
Use the newsletter tool for free with Brevo
Use the newsletter tool for free with Brevo [Source: Capterra ]
Overall rating: 4.5/5
Ease of use: 4.5/5
Customer service: 4.5/5
Features: 4.4/5
Value for money: 4.5/5
Long known as Sendinblue, Brevo is an all-in-one email, SMS, WhatsApp marketing, sales, and customer relationship management (CRM) automation platform. Marketers can create engaging newsletters, emails, and social media ads using built-in email templates and image editing tools. They can also collect email addresses through landing pages and signup forms, and segment email contacts based on behavior and interests.
The software supports sending mass emails via an integrated contact database. Reports provide an overview of key performance indicators such as open rates, click rates and average open time. The software also integrates with various third-party applications such as WordPress, Zapier, Outlook, Zoho and Google Analytics.
With Brevo's free version, which is always free to use, businesses can manage an unlimited number of contacts and send up to 300 emails per day. The version also offers a drag-and-drop editor, customizable templates qatar telegram data and supports SMS and WhatsApp campaigns. Upgrading to a paid version gives access to additional features such as unlimited emails per day, custom branding, marketing automation, A/B testing, and reports and analytics.
Customer contact management in Freshsales [Source: Capterra ]
Overall rating: 4.5/5
Ease of use: 4.4/5
Customer service: 4.5/5
Features: 4.4/5
Value for money: 4.5/5
Freshsales is a CRM solution with email marketing features. Companies can design emails using drag-and-drop content blocks or choose from a wide range of pre-built templates. Marketers can send automated emails to leads in their contact database and preview their emails on different devices, such as desktop, smartphone and tablet, before sending.