What hashtags do they usually use?

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Social Media Users - Content by Channel
Social psychology and personality: how to predict behavior on social networks
To go a little deeper into understanding social media users, what factors influence their searches, and what you can do to attract them to your brand, I want to mention another interesting study.

This survey, designed by the company Spredfast, was carried out among users who had shared their personality type on social networks.

So, at first glance, it is an interesting study to predict what type of content is likely to generate more interest , although, like everything, it must be taken with caution.

The most significant findings
What strikes me most about this study is that there are certain personalities who are more active on social media.

Introverts vs. extroverts
For example, the data showed that introverts are more likely to canada phone number list post art-related hashtags like #Doodle, #illustration, #anime, and #draw.

In contrast, extroverts are much more likely to post selfies, focusing more on themselves rather than their work.

Another interesting fact is that introverts receive more likes per post, while extroverts receive, on average, 7% more comments.

And, of course, extroverts have more followers on average.

Specifically, 22% have more than 1,000 followers compared to 18% of introverts.

Introverts are more likely to discuss politics. Is it because they are more profound?

Finally, it is worth noting that extroverts like to post earlier in the morning and later at night, while introverts tend to post from 11 a.m. to 8 p.m.

It could mean that the former, more impulsive, do not reflect much before publishing and, as a consequence, are more spontaneous.

Rational vs. emotional
I am very struck by the results regarding these two types of personalities.

When making decisions, rational people tend to rely on hard logic, while emotional people tend to think more about the impact of the decision on the people affected.

Furthermore, rational people are more likely to defend what they consider fair, while emotional people tend to make judgments related to compassion.



#love is much more used by emotional people than by rational people, as is evident.