Creating a logo is usually one of the main points that a person thinks about when they want to start a business.
Logo design is a creative process that involves a series of steps ranging from:
Obtain a detailed brief from the client.
Know the brand's objectives.
Knowing how to convey the essence of the business in the logo.
Combine elements of shapes, colors and fonts so that the logo speaks for itself.
Let's see what this means:
What is the creative process of a logo?
Process carried out by an advertising agency, specifically by the creative department, through which the development of new brands is shaped.
The creative process encompasses 10 phases:
Conceptualization
Based on the brief provided by the advertiser, questions such as:
Name that the business or company will have
Target audience and sector to which the business will be dedicated
Services or products you will offer
Image you want to give to the audience
Preference in styles, colors, and shapes
Important! Please note.
Knowing your competition. What are they doing? How do they communicate? This will help us create brands that stand out from our competitors.
Information gathering
It is now easier to obtain information relevant to the sector in which the brand operates (Universe). By simply entering Google and searching for keywords related to the sector, we will realize this.
This gives us an expanded view of elements that we can use and combine to create different logo options to present to the client.
It is based on a main idea that arises when thinking of a keyword; these india telegram data first ideas can occur to any designer or creative.
From these main ideas, a second level of ideas (lateral) emerges that can lead us to create new concepts and relate ideas to each other.
Ideas on paper
We now have a clearer idea of the company, the sector in which it operates, the potential competitors of this brand and how they are communicating with their audience.
Next comes the sketching stage, those ideas that were born in the previous stage and that sometimes tend to be brilliant ideas, however when it comes time to put them on paper they lose their essence.
By sketching, other, more brilliant ideas may emerge, and through these sketches, the concept is also refined.
Logo Color Analysis
With this analysis we observe the colors that the competition has in their logos, which is the predominant color in the sector to which the business is directed.