In 2021, we have witnessed significant changes in digital marketing due to technological advancement and development. These changes have made consumers more digital and transformed the way they purchase a product or service.
Today, before making a purchase, most users first check that brands are present on digital platforms, make comparisons between different brands and even ask for feedback on previous experiences from other customers.
The pandemic has led to a huge digital development, as many companies greece telegram data have had to adapt to consumer needs in order not to be left behind. Having your brand online can give your brand more visibility and create a value difference from your competitors.
Digital campaign trends for 2022
Account-based marketing
Advertising can be done based on IP addresses, which allows it to be done in real time. This makes digital campaigns more precise as they can be more personalized. These are especially useful campaigns for the B2B industry.