Email Marketing - What are Reactivation Emails and How to Increase Sales

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Statistics: Every day, about 330 billion letters are sent via email to different corners of our planet. It is assumed that by 2235 this figure will grow by another 40 billion.

The open rate metric, which characterizes the Kenya cell phone number list percentage of engagement in email content, remains at a level of only 25%. It should be noted that not every read letter brings clicks on links, much less a purchase request. The real percentage of promising mailings is much lower than the general open rate indicator. The fight for a potential client in email marketing is serious.

The target audience (TA) is a living organism with a changeable mood, which can misfire, from time to time lose user activity up to its complete absence. Letters remain unread, businessmen waste money on sending out advertisements, yesterday's profit turns into losses, the IP address rating drops to oblivion.

If such a situation has occurred, then reactivation measures are urgently needed - a marketing move that will be discussed today.