The formats and strategies for advertising on social networks are constantly changing.
This is causing each social network to seek ways to adapt to become the platform of choice for both users and brands.
This is because people choose to look for content that is clear, easy and quick to consume.
For all these reasons, video marketing has become one of the most used strategies.
However, although the video format is preferred by many on social networks, few know the meaning and benefits of video marketing.
Video marketing is a digital marketing strategy in which brands communicate germany telegram data with consumers through audiovisual material to make themselves known.
The video marketing format has become an alternative to written content.
However, this marketing strategy has been part of advertising for years, which has been modernized along with new digital platforms.