Conclusion on changes to WhatsApp Business API

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However, companies will need to adapt their strategies. The volume of messages exchanged will directly affect the new WhatsApp Business prices .

Impact on customer service and service quality
The new policy will give businesses more flexibility to provide more effective customer service . The elimination of user-initiated chat charges will allow businesses to encourage their customers to communicate via the WhatsApp Business API without worrying about high costs.

Companies of all sizes, therefore , need to adjust their strategies to optimize brazil phone number list the use of the platform. Using quick responses and automation will be crucial to offering agile service. In addition, this will increase customer satisfaction and allow companies to send messages without generating high costs.

Businesses using WhatsApp Pay will also be able to integrate their financial operations directly into conversations. This will create a more complete experience for customers, offering real-time payments and notifications .

Changes to WhatsApp , such as the end of user-initiated chat charges in November 2024 and new per-message pricing starting in April 2025, bring new opportunities for businesses. WhatsApp in Brazil and around the world will also become an even more powerful tool for customer service and the provision of products and services.

With these changes, companies will be able to expand their operations on WhatsApp Business without worrying about high costs. Therefore, adjusting communication strategies will be essential to maximize the advantages offered by the platform.