Any other changes you make to

[fomayof928@mowline]

This means that whatever change you think you're testing is unlikely to have a significant impact. 5. Doing pre/post testing instead of A/B testing When people talk colloquially about SEO testing, they often mean making changes to individual pages (or to the entire site) and seeing if their traffic or rankings improve. This is not a split test. If you’re just making one change and seeing what happens, your analysis is vulnerable to any number of external factors, including: Seasonal changes Algorithm updates Competitive activity Your site is gaining or losing backlinks.



S your site during this time. The only way to really know if a argentina number data change is having an impact is to run a proper split test — which is why we created ODN in the first place. To account for the external factors above, it’s important to use a control group of pages that you can model the expected performance of the pages you’re changing, and know for sure that your change is having an impact.



And now, there you have it! I'd love to hear what you think - what experiences have you had with split testing? And what did you learn? Let me know in the comments below!