New media. In 2012, the novelty has worn off a bit. Companies are increasingly aware of the fact that new media are not necessary because they are part of it, but because the consumer demands them. Indeed, there is still much to learn in the field of monitoring, but there are now also enough experts for that. Does this mean that we are there now? No! Not by a long shot.
Last year I wrote about 'The consequences of the revolution called New Media' . In this article I discussed the social and psychological consequences of new media (think of the catalytic role of social media in riots and uprisings, app addictions and media depressions). But we also zoomed in on the lessons we could learn from this. Conclusion: new media takes some getting used to.
It seems strange to draw up a social media will or to take out insurance against australia telegram data internet fraud. Yet we are increasingly aware of the fact that our online behavior is judged the same as in the offline world and that our digital footprint is indelible. Result: the boundaries between online and offline are becoming increasingly blurred.
Opportunities? Plenty! Various techniques – such as Image Recognition and Augmented Reality – were reviewed in the article. The statement here was that 'the mobile phone is becoming the remote control of life'. This statement has come true this year. For example, data from Trendwatching.com shows that an activity such as consulting 'Maps' on a smartphone is no longer seen as 'going online' , but is simply part of 'everyday life' .