But nobody buys. Why?
Because, of course, we haven't found a good title for your book yet. Too many authors underestimate this step.
Tim Ferriss, bestselling author of "The 4-Hour Workweek," initially had a different headline that didn't do so well. He then tested various headlines using Google advertising and found the winning headline: "The 4-Hour Workweek."
If you're writing a novel, the headline is denmark telegram screening important, but for nonfiction, it's 10 times more important.
Why?
Because with novels the title says little about the story (you don't want to give too much away), but with non-fiction books the title says everything.
I am therefore referring here primarily to non-fiction books.
When writing a headline for your e-book, follow these principles:
Concrete before abstract (Not: work less. But: work only 4 hours per week.)
Pictures before descriptions (Not: Earn more money. But: Drive a Lamborghini.)
Emotional before factual (Not: 7 tips for authors. But: 7 embarrassing mistakes that reveal you as a beginner author.)
The saying: “Do not judge a book by its cover” is utter nonsense. Because that is exactly what people do: They judge a book by its title and cover.