There is a reason for this:
We process over 10 million pieces of information per second - including 600,000 (!) colors - with our eyes. This works because more than 100 million photoreceptor cells convert this information into nerve impulses and transmit them to our brain.
In other words: our eyes also need a break sometimes.
And that concludes our biology excursion.
In the past, the challenge was the monkey brain, because people didn't want to read long sentences.
Today most people have no desire to read.
The question is:
How do you still get their attention with your written word?
Write for the Tik-Tok brain.
In other words:
Your text should not only australia telegram screening consist of mostly short sentences. It also needs a structure.
A melody.
A rhythm.
And this rhythm has to please our eyes. Let's do a quick live test.
What is more pleasant:
Left or right?
Fun Fact:
If you look at the picture on the right long enough, the words develop a rhythm of their own and start to dance - but afterwards your eyes will hurt.
What do I mean by that?
Use paragraphs.
Many.
Don't be afraid to write a one-word paragraph. Not only does it increase the speed, it also reduces the bounce rate. Because:
The faster your reader flies through the text, the less susceptible he or she is to external distractions.
It's like driving 200 km/h on the highway.
You will never see a speed camera in time and brake. You stay in your lane. Your foot on the accelerator.