Using topic clusters is a great way to establish topic authority and is a proven way to structure your site.
Once you’ve launched your pillar pages, you must continue to build clusters to continue adding depth to your topic.
Related keywords can be a good way to develop ideas for cluster pages, as long as there is enough content to write about that topic in a standalone piece of content. Look especially for keywords with a search volume of 100 or more and low competition Keyword Difficulty Score.
Using related keywords in this way helps expand your coverage of a specific topic. It enables you to go deep enough to establish subject matter authority and position yourself as an expert in your field.
Finding and using relevant keywords should be an essential georgia mobile database step in any keyword strategy. By taking the time to build this into your process, you will establish more substantial subject matter authority than your competitors to increase your site's keyword footprint and grow your organic traffic.
Google ranking factors
We recently analyzed 11.8 million Google search results to answer this question:
What factors correlate with page one rankings? Is it content? Backlinks? Page speed?
Here is a summary of our key findings:
The overall authority of a website measured using Ahrefs Domain Rating is strongly correlated with higher rankings.
Pages with lots of backlinks rank higher than pages that don’t have as many backlinks. In fact, the 1 result on Google has an average of 3.8x more backlinks than the 2-10 positions.
Comprehensive content with a high “content level” as measured by Clearscope.io significantly outperforms content that doesn’t cover a topic in depth.
We found no correlation between page load speed as measured by Alexa and Google first page ranking .