Don’t lose readers and lose readers
It's bad if you lose readers because you don't know your craft. Because you make embarrassing spelling mistakes or just write as boringly as a school principal at a prom.
But it's okay if you lose readers because of your beliefs. If readers don't agree with you, don't share your worldview, or simply disagree with you, then you shouldn't try to win those readers over. You can't do that.
Let such readers go.
You don't have to please everyone - just the right people.
10) Avoid pancakes
Wolf Schneider says it again and bolivia telegram screening again. William Zinsser says it. And I say it too:
Stay away from idioms!
“Peace, joy, pancakes.”
“The apple doesn’t fall far from the tree.”
These are all worn-out phrases that have one main effect: the reader's brain switches off. It gets bored because it knows exactly what's coming next.
So away with the pancake.
The only exception: If you write short stories for people with dementia.