To see if he can make money out of junk with the right story. To put it bluntly.
And indeed.
How much do you think Rob Walker got for the horse head with story on eBay?
$62.95
In total, he bought the pile of junk bahrain telegram screening for $129 and sold it again for $8,000.
What does this tell us?
Storytelling works.
If you're like me, you're sick of hearing the word "storytelling." I'm not going to explain to you that there are different plots and what makes a good hero.
Heard it a thousand times. That's enough.
You probably clicked on this article because you know THAT storytelling works, but not WHY.
Storytelling is as tangible as jelly. When I first got into it, I was totally excited. I love stories, I hate boring marketing or blog texts and I love writing.