Internal links rarely get the attention they deserve, despite the huge role they play in the health of your website—from crawlability by search engine bots to the distribution of ranking authority between your site’s pages.
Before we dive in, let’s review some basic terminology to make sure everyone is on the same page.
PageRank was the first Google ranking algorithm, which evaluated the number and quality of links to a page to determine its importance and authority.
In simple terms, links from important pages add up to the authority of a page, while links from low-quality, untrustworthy pages reduce the importance of a page. PageRank distribution is an important part of the link building process (see Link Equity).
Crawl budget is the limit on how much a search bot will crawl your site. Search engines decide how often and thoroughly they crawl your site based on the popularity and freshness of your content.
As crawlers explore your site through links, incompetent link ecuador mobile database building can waste your crawl budget and leave important pages of your site unindexed.
Link Equity describes the distribution of SEO value from one page to another through interconnections.
Links can be:
External – links to pages and resources on different domains.
Backlinks – Incoming links to websites or web pages from other sources.
Nofollow Links — Nofollow links are links that do not affect the ranking of the linking site. To make a link a nofollow link, add the rel="nofollow" tag.
Broken internal links
Broken internal links
The first and most obvious crawlability problem with links is that they don't work; this can happen because the URL is malformed, or because the link points to a page that is broken or no longer exists.