Happy Hippo launched in 2006 with a mission to make better, safer, more fun bath products for children. Beginning with a kitchen table production line, the company had since found its way into major stores and craft shows across Canada.
Eager to establish its own DTC cyprus telegram screening presence, Happy Hippo became a Shopify Plus merchant and immediately began using Shopify Audiences to scale its business. In its first campaign, 23% of the shop’s sales came from new customers that were directly attributable to Shopify Audiences.
With a 4.7 times return on ad spend (ROAS), 51% lower cost per thousand advertising impressions (CPMs), 200% increase in conversion rate, and 72% lower customer acquisition costs, the company felt confident in its use of Shopify Audiences. It then used the audience it had created in the initial campaign as a source for creating Facebook lookalike audiences, and has continued to further hone its results from there to scale its reach across Meta platforms.
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Shopify Audiences is a powerful tool that helps you harness insights available only to Shopify Plus merchants to increase the targeting precision of your digital ads across the major platforms where the largest audiences spend their time. You’re in control—we just help you get the most relevant audiences to your store and its products. Get started today to increase your impact and stretch your ad budget further.