Once you’ve identified a potentially relevant section, make any suggested changes and ensure that it is structured and targeted in a consistent manner with the rest of the hub’s content.
Once you’ve identified your topics, the next step is to understand what the format, length, and structure of each piece of content should look like. The best way to do this is to examine what’s working for your competitors.
All you have to do is type your target keyword into Google and look at the top 10 results. How deep are the top results? How timely and accurate is their information? What do they cover, and importantly, what do they miss?
The last factor is especially important, as your content should thailand mobile database be designed to fill in any gaps that your competitors overlook. Therefore, you should try to see where you can provide insight and value that others don’t. After all, you’re not trying to reinvent the wheel, but rather to provide content that’s more comprehensive and valuable than anyone else .
Remember: one of the main benefits of a content hub is that it establishes you as an authority on a topic, so don’t be put off competing for more difficult keywords and phrases.
4. Research influencers and link creators
An important part of building credibility for your content is to have it backed by experts and influencers in the subject area. Using our coffee bean example; ideally, you want your content to be backed by the opinions of a professional barista, coffee bean grower, or coffee blogger who is influential within your target audience.