video
When evaluating the performance of Facebook video ads, there are unique metrics to monitor, including 50% video views and percentage of video watched.
50% video views is your key metric for determining how many subscriptions your video has received. This reflects how enticing the thumbnail image and the first 15 seconds of the video are.
Optimize for this metric to increase subsequent clicks to your landing page from people who watch your video.
The percentage of a video watched is an indicator austria mobile database of the quality of the video: the more people who watch it to the end, the more engaging the video is.
To meaningfully evaluate your ads in Ads Manager, you need to wait until each ad has at least 3,000 reach, or the number of people who saw your ad. This is a sufficient sample size to compare one ad's CTR to similar ads in the same ad set.
Once you have achieved this range, perform a breakdown analysis by clicking the Analyze button next to the Columns button in the dashboard. Then select the demographic criteria by which you want to segment your ad data.