Each billboard is synced with the company’s Twitter data, so when followers tweet using the hashtag “#LFW,” the billboard will display the tweet next to the relevant item in the Topshop catalog. That way, fashion week fans will know where to shop when the internet is buzzing about the latest trends. And, each billboard is placed within a 10-minute walk of a company store, so viewers don’t have to go far after seeing the ad.
Why it works
The eye-catching nature of billboards makes this approach more effective in other channels as well.
14. Pepperfry
Pepperfry is a home furnishing company based in India. It was built by two friends who wanted to create a delightful customer experience for buying furniture.
Pepperfry achieves this by combining its online store with an malta mobile database immersive, in-person experience. Customers can shop online, find the furniture they like, and then go to "Studio Pepperfry" to see what the product looks like in person.
Once there, customers tour the studio with a Pepperfry design consultant. The consultant helps them find their ideal home decor and makes recommendations to ensure that customers don’t feel buyer’s remorse. When customers find furniture that’s right for them, they can purchase the product in-store or go home and buy it online. This reduces friction between customers and salespeople because potential customers don’t feel pressured to buy in-store.
And, the investment seems to be paying off for Pepperfry as the company reports that 10-15% of its sales come from these studios.