Manual research can be time-consuming, so if you can, use influencer marketing solutions to ease the process. Influencer platforms can provide a comprehensive influencer database that generates relevant influencers in just a few clicks. Then, scale down this list based on your requirements in preparation for outreach.
When creating an outreach message, include the following:
Engaging introduction (e.g., complimenting the creator’s work)
Your name, position, company, brand, and unique selling proposition
Asking if they’re open to collaborations
Why is your brand an excellent fit for them
Encouraging them to respond by georgia telegram screening stating that you will disclose more details when they reply
You can conduct influencer outreach through emails and social media DMs. Don’t be discouraged if you don’t get an immediate response, as they may be busy or still working on a project. Send a follow-up message—preferably after two to three business days—to help them remember.
While contracts provide all the significant collaboration details, it’s still essential to establish a workflow structure. If your chosen influencers reply with interest, set meetings to discuss the contract and the workflow.
A workflow structure can help you outline your output requirements and campaign time frame to maximize efficiency for both parties.
For example, the influencer should publish ten posts in different formats within a month. These posts must also constantly mention your brand. Concurrently, the influencer can participate in the content creation process for more creative approaches. These agreements will fall into place once everything is agreed upon and the contracts are signed.