Customers crave personalized experiences, which means most expect your brand to create new features or products that meet their needs. If you have a diverse customer base, some people may be disappointed when you launch a new product or feature that isn’t relevant to their goals. While this new product may be great for the majority of your target audience, there may be a lingering segment that feels your brand is going in a different direction than they expected.
This is a type of customer churn, which isn’t always a bad thing. If your brand is actually moving in a new direction, this may come at the expense of some customer churn. Be sure to actively monitor your churn rate to ensure it’s not higher than you initially expected.
5. Closure of the Company
If you are a B2B business, then your clients may go out estonia mobile database of business or merge with another company. Most of the time, these instances are inevitable and part of working in a B2B environment. This is where your customer acquisition strategy becomes important, as it balances your customer churn rate.
6. Underestimated brand value
Similar to “misfit” customers, some people may not align with your brand’s values. For example, if your company prides itself on providing eco-friendly products, you may encounter some people who don’t value this manufacturing process. Instead, these customers are more concerned with lower price points and a fast delivery process than they are with buying a “green” product.