Whenever people meet, they tell each other stories. Children love to listen to fairy tales, adults exchange their views and philosophies and the elderly enjoy recalling their own youth. Views and philosophies are an important topic: many current developments are having a dramatic impact on the ways in which we live and consume. Sustainability, regionality, social commitment, and the circular economy are exciting topics to talk and learn about. Stories, after all, are much more than a way to kill time. They are an effective teaching method for conveying facts, experiences, events, norms, and values. Petra Sammer calls this the “knowledge-sharing system” in her book__ “Storytelling”__ [1]. Neurobiologists agree that good storytelling is the best way of sharing knowledge with others. Our brains contain a plethora of existing knowledge to which we can connect new stories, so they are easier to understand and store than latvia telegram screening isolated facts. That is exactly why every good salesperson is also a good storyteller, and why good businesspeople like to chat about their products and services – it has been this way for millennia. People follow people.
Instagram users follow at least one company.
Instagram is also the most popular channel for consuming and interacting with corporate content. Nonetheless, the best-known influencers have considerably more followers than most companies: we want to hear stories from humans. The world’s most-followed Instagram account belongs to Cristiano Ronaldo, who has 489 million followers. By comparison, Germany’s most popular corporate account is that of Mercedes Benz, with only 7.6 million followers. Among retailers, it seems that DM, Rossmann and Douglas have a lot to say. They are among the top corporate accounts in Germany.