An ideal ecommerce customer journey is not just one of the central topics in B2C commerce. In B2B stores too, the purchasing processes must be optimally adapted to the needs of the customers. In B2B commerce, there are also completely different requirements for the user experience, as customers are usually companies with multiple contacts. In this article we will tell you what is important.
1. The procurement process should be as uncomplicated as possible for the buyer
In B2B commerce, the most important thing is lithuania telegram screening that procurement can be carried out as easily as possible. The buying process should go ahead without any hurdles. To ensure that orders can be placed quickly, there should be an efficient search and filter option.
The product detail page should also be clearly laid out. You should present the most important features as well as essential product data in a clearly visible way in the B2B store to enable a quick decision. Equally, it must be possible for customers to go through the ordering process efficiently and to fill their shopping cart without any problems. Presentation of further product recommendations, as is more common in the end customer sector, should be limited to necessary accessories or similar products.