With all this, you no longer have so much pressure to demonstrate the viability of the project to your superiors.
The other key point to use this Inbound advertising is when a project stagnates and needs a push to continue on the path to good results.
In these cases, it is interesting to do so since the PPC can refresh the project and ensure that the enthusiasm about it is not lost due to the lack of progress it has had.
In addition to these two key moments, there are qatar email database free others that can be conducive to mixing PPC and Inbound Marketing.
A very clear one is when, for example, you want to run a specific campaign for a product or service.
Imagine that you are going to give a course in a few months and you want to get a good number of students.
Faced with this, with a little advance notice and a lot of planning, you can start to implement a paid Inbound Marketing strategy, in such a way that you can obtain qualified leads and have time to mature them so that they can end up buying your training services.
To do this, you would start by offering information about the type of training you are going to give, for example, if it is about Social Networks you could start by sponsoring a post on this topic to capture the attention of your potential client.
Then offer an eBook to collect their data and gradually offer content that satisfies the user's need for information and, on the other hand, encourages them to obtain the complete training with your course.
These are the key moments in which PPC and Inbound Marketing can be used from our point of view.
Despite this, our recommendation is that you go for a well-founded Inbound strategy from the beginning, since if you look at the long term, this strategy is the one that will bring you the best results.