Millennials and Gen Z in B2B: "75% of buyers on the B2B side are Millennials or Gen Z. They were born in the last 30, 40 years, and these folks have become the majority of the buyer. And their expectation is that the seller offers an experience that is easy for them to use." - Brian Beck
Commerce Famous Podcast, episode 24: Brian italy telegram screening Beck on the state of B2B commerce in 2024
Welcome to Season 2 of Commerce Famous! In this premiere episode, host Ben Marks sits down with Brian Beck, a 25-year veteran in the ecommerce space, renowned for his expertise in B2B.
Together, they delve into the evolving landscape of B2B commerce, discussing how digital transformation is reshaping the industry. From customization needs to emerging trends, this episode is packed with insights that are crucial for anyone navigating the complexities of B2B ecommerce. Don't miss out on this engaging start to the new season!
Listen to the episode right here or subscribe to Commerce Famous on Spotify, Apple Podcasts, or your preferred podcast player.