This is true in all sectors, but it becomes more important the more competition we have.
If someone searches for a business and we are two blocks away from that person, we will appear ahead of those of our competitors who are 2 kilometers away (this is true as long as we have well-optimized the Google My Business listing).
If we are in a very competitive sector and we are far from the area in which the user is searching, it will be difficult for us to appear in the top 3 positions on Google maps.
There is little we can do about this, but as Google is constantly working on its algorithm , this current advantage due to proximity can be lost at any time.
This is further confirmed if users' behavior is to make more than one query to find another business in the sector even if it is further away.
Factors that influence local SEO and that we can control
Beyond location, which we cannot control, one of the most important aspects when working on local positioning is to always use the same NAP.
Although it may seem like a very strange name, it is nothing more than the English acronym for name, address and telephone number (Name, Address, Phone).
As we will see throughout this post, your company's NAP will appear in many philippine area code places.
To explain all the factors that influence this type of SEO, we are going to differentiate between On-Page factors (within the page itself) and Off-Page factors (actions to be carried out outside the business website).
To support your local SEO strategy, it is also interesting to add a Google map with the location of your business on your website.
To do this, you can create a custom map using the Google “My Maps” tool.
On-Page Factors
On-Page optimization for local SEO is almost no different than any internal optimization for any SEO project.
You can read this article about On-Page SEO on this blog and follow the On-Page optimization guidelines for your website.
Aside from what you can learn in this article and to work on SEO for local businesses, the most important thing is to always have the NAP listed and to include the name of your city along with the sector of your business in places such as the title tags, the meta description, the headers, the URL if possible, the alt tags of the images and, of course, in the content of your website.
Finally, you can also use a tool to geolocate some images on your website.
By following all these tips you will achieve perfect On-Page optimization for the local positioning of your business .
Off-Page Factors
Google My Business Page
The first and most important step for a compan