Analyze user feedback, reviews, and ratings for your app and your competitors. Pay attention to what users praise or complain about. This can provide insights into what aspects of your app are unique or exceptional.
Analyze your app’s features.
List all the features and functionalities of your app. Highlight those that are distinctive or offer a superior user experience. Consider the value these features provide to users.
Once you’ve gathered this information, distill it into a clear and compelling set of USPs that resonate with your target audience. These USPs will jordan telegram screening serve as the foundation for your social media strategy, helping you craft persuasive messaging and content that communicates the unique value your app offers to users.
Choose the right social media platform.
When marketing your app on social media, you first need to determine where your target audience spends most of their time. From there, you can prioritize platforms based on how conducive their user experience is to your overall goals. Here is a little bit about the leading platforms to help guide your strategy.
Instagram
Number of users: 1.4 billion global monthly active users
Demographics: Most Instagram users are between 25 and 34 years old.
Time spent on app: 29 minutes per day.