The study identifies three key areas that determine a brand's success:
Increase user reach and relevance
Brands need to focus on convincing the widest possible poland whatsapp audience of their relevance. Consumer sentiment is shaped through two main channels:
Direct brand experience
marketing and advertising activities
Successful brand communication has six essential characteristics:
Creative execution
emotional involvement
long-term commitment
consistency across all channels
Clear competitive differentiation
Maximum audience reach
The study challenges the traditional notion of brand loyalty , showing that it does not exist under normal circumstances. On the contrary, strong brand bias increases the likelihood of repeat purchases and reduces price sensitivity.
kantar study_building strong brandsSource: Kantar
Strengthen your market presence
Success in this area depends on the traditional elements of the marketing mix:
Comprehensive product portfolio
strategic distribution
convincing packaging
Competitive pricing
Advertising strategy
Research shows that brands with high availability attract seven times more customers than those with limited availability . Big brands typically maintain a wide range of products to attract new customer segments.