We have very softly worded blogging guidelines that outline the general conditions. The "blabbing" of company secrets is already prohibited by the employment contract.
Do the posts go online immediately or are they moderated?
The posts do not go online immediately. The employees usually send me text and sometimes pictures via email. The posts are then included in our topic planning and prioritized. Topics with a time reference, for example a post about a current event, have priority.
When we blog, we want to do it in a sensible way. This means spending chinese america data time linking to relevant blogs and websites, cropping and uploading images or videos, etc. We don't want to impose this on our employees, as they get their salary primarily for other work and blogging therefore always means additional work.
What is it like to live with the responsibility for what is revealed by the workforce – and what should ideally remain internal to the company?
It's not a big issue. The employees have a very good feeling about it. I haven't heard anything so far that could be of concern in this regard.
How do you see the Daimler blog within the blogosphere?
The Best of Corporate Publishing Award we just won gives us a pretty good indication of the location.
With Twitter and other social networks, blogging is gradually becoming a traditional, established medium. How do you think this will all evolve? Will you, will we all, still be blogging in the same way in four or five years as we are now?
I assume that there will be a lot more to come. The target groups that need to be reached are getting smaller and more specific. The challenge will be to address these target groups according to their needs. For a long time to come, there will be newspaper readers who have never heard of Twitter. Just as there are already "digital natives" who only read magazines when they go to the doctor or hairdresser.