Provides personalized audiovisual elements

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Content that puts the consumer in context with real numbers or data, whether absolute or relative, is much more likely to be liked than content that is based on mere assumptions.

To lead by example, I am going to link you to a post by Emprendedores in which they provide summarized information in Spanish from a Fractl study on five types of content that work on the Internet.


With the arrival of video into our lives a couple of years ago, we confirmed that audiovisuals, in general, are for us.

We no longer consider consuming written content if there is nothing to break the monotony of the text, just as we have a hard time watching a video with someone talking non-stop or listening to a podcast ecuador mobile database with 50 minutes of the same monotonous voice.

We don't like to get bored, and if we are not stimulated we get bored very quickly.

To avoid this, we all resort to the same things: images or videos in blogs, presentations, emails or ebooks, sound effects in audio communications, visual effects in videos, etc.

Hey, that's not bad, huh?

But if we want to make sure we don't make a bad impression due to a lack of originality – read between the lines: "another one with the same image; they must all use the same photo bank" – we need to innovate.