How Domino's Pizza Became a Technology Company

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Domino's is one of the most famous pizzerias in the world, but did you know that it is also a technology company? In this article we will explain how digital transformation strategies have made Domino's grow exponentially in recent years.


How did a pizza company become one of the greatest examples of digital transformation ?

Despite not being a recent story, I am impressed by how such an incredible business case like this is still not on the radar of so many executives and entrepreneurs. Even outside the knowledge of large companies that are restless and eager for clues on how to succeed and grow in the so-called digital world .

What makes this case even more special is not only the impact and expressive belarus phone data results, but imagining that the company came out of a period - from 2007 to 2009 - of falling sales, problems with franchises and the worst: a poor quality image of its products with customers.

In this article, I will objectively explore how Domino's Pizza managed, through technology, to increase its stock market value by +5,000% in less than a decade and become the largest pizza company in the world.

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Part 1: The results
Let's highlight some of the company's financial and performance results in recent years:

Share price on the stock exchange: from US$4.97 (2009) to US$277.34 (2018);
Largest Pizza Company in the World;
Fastest growing brand in the fast food segment in the US;
Second largest American network;
Market share increased - from 9% of the US pizza market in 2009 to 15% in 2016 (NPD Cres Inc.).