More Areas Where Google Trends Can Be Useful

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Let's give an example. The easiest way to track seasonality is by the query "flowers". And this can be done with the naked eye. Before International Women's Day, there is such a growth spurt that it is difficult to see at any other time. Even Knowledge Day and Victory Day cannot compete.

Dynamics of popularity

So how can you use the data you get from Google Trends? Here are two main ways:

Select materials that are relevant to the season. For example, on the eve of March 8, an article about where you can buy a bouquet without waiting in line will be very popular among medical practice email list readers, because everyone wants to save themselves from unnecessary problems. This way, you will be able to successfully fit into the trend.

You also have the opportunity to prepare the site in advance. Let's consider the same flower shop that has its own website. To achieve the best results on International Women's Day, it is worth starting SEO optimization in winter. This can be done by writing thematic articles. Towards the end of February, you can launch powerful advertising. This approach will significantly increase the rating of the online store in the search results list, leaving competitors behind.

Let's take a closer look at six useful areas where Google Trends can be effectively used.

Selecting the optimal query
Whatever industry you take, each of them can be divided into categories: general and specific. In addition, the same product can be called differently. Therefore, to increase the popularity of the company, you need to know how users find you.

Let's look at an example with a furniture store. Wanting to furnish their home or office, a person turns to the Internet for help. Most likely, they want to find not a specific item, but a furniture store where they can buy everything they need, choosing from a large assortment. This explains why users enter the query "furniture" 4-5 times more often than "wardrobe". Moreover, during the period of preparation for the New Year holidays, this category of goods is of little interest to anyone.

Selecting the optimal query

In the case of confectioneries, the situation is completely opposite. The owners of such shops may believe that their unique selling proposition is the establishment itself. But in reality, this is not the case. The buyer is rarely interested in the confectionery itself, the breadth of its assortment and the qualifications of the staff.

In the case of confectionery, the situation is completely opposite.

Most often, their attention is focused on a specific product. For example, cakes or other products. This is very clearly tracked on the graph. In such a situation, the frequency of requests for "cakes" is much higher than "confectionery". After all, if a person needs such a purchase, he searches for the product itself on the Internet, and not for an establishment where he can buy it.

To understand which category your business falls into, it's better to turn to Google Trends for help rather than relying on your own guesswork.