Nuances of corporate website development

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Development of a multi-page website

Source: shutterstock.com

The development of all corporate client websites, with the exception of single-page ones, takes place in several stages:

Business analysis . At this stage, the project goals are identified and research is conducted. It is necessary to determine the target audience, analyze competitors, and find the strengths medical mail list of the business. The project budget is also calculated.

Technical assignment . The action plan is approved, the design of the corporate website is discussed and the CMS is selected.

Development of the structure . At this stage, the arrangement of specific elements of the site on the already prepared layout is thought out.

Creating a prototype . With its help, you can clearly see how the project will look. Also, a prototype helps to work out the site "tree" in more detail, so that the resource subsequently has a high conversion and generates the maximum number of sales.

Design development . The appearance of a corporate resource is very important. The first impression of a website always influences the attitude of users towards the company and its products. Most often, the design of the first page is developed, on the basis of which subsequent ones are created.

Layout . Taking into account the completed design, the pages are translated into HTML code. If the layout is done well, the site will open correctly in all browsers and on different devices.

Web resource programming . The CMS selected by the client is installed on the server. Developers make changes to the code and configure modules. This is how the pages are filled with interactive elements – various buttons, forms and links.

Integration of the site with other systems . At this stage, the web resource is integrated with CRM, automatic document flow, accounting and other programs, and the server is configured and a system is implemented that ensures the security of data storage.

Content generation . By this point, the customer should have all materials (photos, videos, articles) ready for publication on the website.

Proper arrangement of materials on the resource pages . It is better to divide the text into separate blocks, so it will be easier for readers to perceive. Pictures and videos should not draw attention away from the article.

SEO promotion . If you purposefully engage in SEO optimization of a corporate website, it will quickly take a leading position in search engines.

Server and hosting adjustment . This is the phase of checking the website for its functionality. Inaccuracies in the code are identified, edits are made to the layout, and the uniqueness of the published materials is assessed.