Discover the 8 Ps of digital marketing

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In the 1960s, University of Michigan marketing professor E. Jerome McCarthy developed the 4 Ps, a concept that was fundamental to the development of the field. More recently, the 4 Ps have become 8, so the concept has been expanded and updated to better reflect the digital age.

Also known as the marketing mix, the 8 Ps of digital marketing are a set of highly relevant aspects considered, analyzed and used in the development of strategies.

The use of the 8 Ps ensures better product introduction and performance, elevating what could be deficient approaches to a level of effectiveness consistent with the modern scenario.

In order from oldest to newest, the 8 Ps are:

Product
As the name suggests, the first P refers to the product, item or service belarus whatsapp data that the company intends to make available to the market. Product analysis serves to investigate the main characteristics of what is being offered, providing data on acceptability, differentiation and other aspects that help in continuous development.

Price
When analyzing price, inherent and projected values ​​are also considered. The product has a price to be manufactured, but also a standard market price and an assigned value.

Due consideration of this P can help marketing strategies discover new approaches that appeal to the product's exclusivity, its social value and even as a status symbol.

Square (Place)
This P refers to the place where the consumer will purchase the products. In current marketing strategies, it is common, if not essential, to consider both a physical and digital location, providing flexibility.

Promotion
Involving aspects such as sales methodology, presentation, packaging design, approach, tone of speech and others, this P is the core of the concept. “Promotion” in the sense of “promote” involves everything the company is capable of doing to present the product to the consumer.

People
And when it comes to marketing strategy, it is necessary to consider all the people involved in the process. Employees and production staff, the sales team and the like are all important to the strategy development process.

Processes
From knowledge to product acquisition, the stages that the consumer goes through are contained within the P of Processes. In this part, aspects such as the consumer's journey and experience are considered.

Evidence (Physical Evidence)
Physical evidence can actually be any and all elements that contribute to solidifying the company's image. Here, branding, design details and approach are considered, and the hope is to increase the brand's authority and transform customers into promoters.

Partnerships
Finally, by boosting Places and forms of Promotion, Partnerships are valuable for the development of the product in the market. It is the relationship with partner companies that can ensure greater precision in the strategy.

The 8 Ps may vary from source to source, but the concept is practically the same, it is essential and is already taught in marketing schools at national and international levels.