Of course, I don't put together such a comprehensive offering on my own. Working on brand ambassador strategies has long been part of my and our work, but the new offering gives it an additional framework and other components, such as webinars and open workshops. For this, I have brought employees and partners on board, both for the technical and organizational part and for the content. In this way, I can also offer training and advice on legal issues or support in the production of multimedia content.
Why people need pilots and companies need ambassadors
The working hypothesis that I am working on and that has proven true linkedin data in many projects: Today, in times of information overload, visibility for content is best achieved through strong, recognizable personalities. Employee brand ambassadors therefore play a crucial role in the content strategy, on their own well as in social networks. At the same time, the feedback tells decision-makers and other protagonists what makes their conversation partners tick. They have their ear directly to their reference groups.#Decision-makers should also be aware that almost all of their employees are now present on social networks and connected with others in messengers. Here they are also perceived in their professional role and are therefore, whether they want to or not, brand representatives. Companies can (and should!) support their employees in becoming brand ambassadors and thus specifically leverage the potential that lies here.
Do you have any questions about the offer? Please get in touch!