How is content distributed through the marketing funnel?

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Methodology note: We analyzed employer needs as mentioned in each job posting. The percentage indicates the mentions of a particular skill relative to the total number of content marketing job postings.

In 2019, the term “marketing” was clearly being used broadly, with most employers now narrowing their requirements to more specific skills.

It’s no surprise that deep knowledge of SEO ranks high among these specialized skills, with the increase in demand matching companies’ organic search goals. There’s also a greater interest in professionals with email marketing skills and experience.

“Strategy” also remains a highly in-demand skill. This makes sense, given that more and more companies are creating and adopting content marketing strategies. Most of the skills required for this role appear here. A good content strategist should be skilled in editing, analysis, SEO, and technical SEO.

Soft skills
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Leadership remains the top soft skill companies are sri lanka telegram number database looking for in new hires, which is consistent with the increase in management and content marketing manager positions noted elsewhere in the survey.

The ability to work to deadlines also remains essential, and interestingly, the ability to solve and overcome problems is now more important than the ability to produce written communications. This suggests that content marketers are now expected to perform more than one function within their team.

Main findings of the survey
So, given the information and responses gathered, what can we say about the immediate and long-term trends in content marketing? And, more importantly, how can you apply these findings to improve your own efforts in this area.