Areas that are suitable for website promotion on Pinterest

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Areas that are suitable for website promotion on Pinterest

In principle, Pinterest can be used by anyone who can beautifully present their product in the form of a photo. The platform provides an opportunity to promote even complex and competitive niches, such as custom-made furniture or beauty services. But the following product groups are most in demand on Pinterest:

repair and finishing works of premises, development high school coaches email list of interior designs, planning;

travel services, travel organization, events;

promotion of handmade products: souvenirs, household goods, handmade furniture, accessories;

clothes, shoes, including hand-made;

landscape design, decoration of garden and summer cottage areas;

capital construction;

catering services and food presentation;

online flower shops, florists, gift shops.

We see that it is better to promote products in those areas where they can be presented in the most visually attractive way using Pinterest. As for electronics, plastic windows, household appliances, plumbing, electrical goods, there may be difficulties with promoting such products. But if you show creativity, everything is possible.

Pros and Cons of Website Promotion via Pinterest
Advantages of Pinterest:

solvent users;

the ability to sell products abroad both through your website and through marketplaces;

minimal competition in Russia. Entrepreneurs from Russia are not very active in Pi yet. Instagram is more widespread in Russia**;

high conversion rate to purchases. According to research, 87% of users registered on Pinterest have made a purchase through this social network at least once.

When promoting, it’s important to remember that Pinterest is primarily a female user base. It’s the female audience that explores ideas, shares them, interacts with posts, and, of course, makes purchases. Only 24% of registered users are men.