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This is something you might not see in a browser, but when you're dressed up like a bot it’s uncovered. Redirect chains and canonicalization errors make it harder for search engine bots to crawl your pages. And you’ll be wasting your link juice like a sprinkler on hot tarmac. We’re starting to find some answers to those bothersome "why" questions. These errors can be the holes in your otherwise solid ship. It’s time to go plug them up.


Further reading Learn SEO: HTTP Status Codes Learn SEO: Canonicalization free australian email leads The Web Developer's SEO Cheat Sheet #3: Gotta be FRESH from the fight SEO can be a bit of a fight sometimes. (What am I saying? I mean ALL the time.) Not only do you fight to keep up to date with the latest Google algorithm updates — you also battle with your competition in the SERPs. You’re a busy website owner, you’re managing orders, or you're helping customers and running your business.



every update. I get it. It’s understandable that you don’t want to take time away from pressing jobs at hand to read about a Penguin or a Panda update. But you also don’t want to be clueless when the winds shift — and so do your rankings. That’s where these tools come in handy. Toolkit Mozcast Google Algorithm Change History Moz Pro: Keyword Rankings Workflow Find time to check Mozcast as regularly as you can.