Thinking through technical aspects

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Step 5. Create content
To get quality articles, you will have to work on the technical task for the contractor: indicate the topic of the material, list the issues that should be covered, formulate requirements for key queries and their number.

Post topics are selected at the content plan stage in several ways, including:

conducting surveys of representatives of the target audience on the website, in social networks, on specialized forums;

analysis of query statistics in Google Trends or WordStat from Yandex;

studying recurring questions to the online store support service;

getting to know the blogs on competitors' websites.

The choice of content depends on the features of the assortment offered by the trading platform. The following types of materials are ordered most often:

Informational . These include articles containing stories about new products in the industry market, recommendations on choosing and using products, comparison of analogues, etc.

Selling . Such posts emphasize the advantages of a specific model or brand and explain the rules for the promotions.

Entertainment . Website visitors are cheered up with GIF animations, videos, memes, collages that are directly or indirectly related to the theme of the online store.

We create content

When blogging, it is very important to fronk oil email list maintain a balance, alternating different types of publications. Half can be informational content, a third - selling, the remaining share is entertainment.

To maintain constant interest in the blog, it is necessary to use different formats of information delivery. It is advisable to dilute longreads with video reviews of products, educational infographics and audio podcasts.

Regular analysis of published content will help you understand how users perceive certain formats and topics.

Promoting an online store with a blog will be most effective if users enjoy reading articles and getting to know other materials. Here are some recommendations that will make this section of the site a favorite for customers of the trading platform:

think through navigation for intuitive orientation and quick search of the necessary information (divide the content into headings and subsections, add tags, combine individual articles according to interests);

choose a suitable writing style based on the specifics of the online store and the predominant audience;

add corporate design elements to the design of materials, put a watermark on the photo (for this, use services like Piktochart);

Make your articles easy to read - structure the text, use numbered and bulleted lists, tables, mind maps, and thematic illustrations.