Here's what an advisory site should contain

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Advisory site
More suitable for the B2B sector, where the sales cycle is usually quite long.

According to the results of special studies, in 60% of cases the client already knows whether the deal will take place or not, even before starting a conversation with the seller. Users go to the site for information, advice, and then make a decision on further cooperation.

Therefore, the content of the pages of sites of this format is usually some kind of official documentation, presentations, results of case studies, other commercial data - everything that will attract the attention of a potential client and turn him into a real one.


Content that will help a person see how your fast food email list product can help solve their problem.

Thematic content that you can subscribe to receive.

Possibility of subscribing to newsletters (to strengthen relationships with clients and increase their level of trust).

Online service
These could be some accounting programs, virtual data storage like "cloud", an e-mail newsletter service or even a dating service. A simple example is the online service for watching movies "Kinopoisk".

Online service

On sites of this format, the main page often functions as a landing page, where any user will find the information they need, presented in a concise form.

Here's what else should be on such a site:

A good commercial text , after reading which a person will want to get to know your product better.

A well-organized email newsletter that encourages visitors to interact on a regular basis.

Operational support service . Its task is to maximally reveal the advantages of the product, to make a person not only buy, but also tell everyone about it.

5 Simple Commercial Website Formats
This refers to sites designed to make money through sales or advertising. Their structure, content and other parameters can be very different. Sites with a simple structure and functionality are landing pages, business cards, portfolios, promo sites. More serious sites with a wide range of possibilities are online stores, some corporate web resources, service sites.

Business card website.

This is one or several pages with a good design and a short set of the most necessary information. Usually such a site has tabs "About the company", "Products", "Services", "Prices", "Contacts for communication". A business card site is made quickly and is inexpensive. This is an ideal option for companies and entrepreneurs who need to identify themselves on the Internet, to attract the attention of a wide audience.

There are some downsides: it is difficult to promote such a resource in search engines; in addition, its functionality is quite modest, and the amount of information contained is also small.

Landing.

In English — Landing page. This is a one-page website where your product is advertised. You post good photos, give a description of the product (or service) and immediately place the “Order” button. Such a website is created specifically to attract the user’s attention, interest them in the product and encourage them to buy. The landing page loads quickly, while having a simple and clear interface that allows you to instantly place an order.

This website format is narrowly focused, which is both good and bad. Yes, it provides good conversion, attracting people who are interested in your product, but there is no opportunity to present a wide range of products.

If you want to offer your audience a new product (or service), you will have to create another landing page or change the content of the previous one. Often, online store owners create landing pages exclusively for the most popular products in order to sell as many of them as possible and get additional profit from this.